Free Marketing Resources

The first step in building a success company, is having a strong website where you can integrate and display your marketing strategy. 

Building a website and having an online presence strategy allows you to market your business to potentially millions of people. A website is important because it helps to establish credibility as a business.  A website not only gives credibility but it also helps to give a positive impression that your company is bigger and more successful. 

Many people think of social media marketing as Facebook, LinkedIn, and Twitter but that is the tip of the iceberg. Social media marketing involves any web platform that prompts dialogue between users. There are numerous industry-specific web platforms where dialogue occurs. TRM Marketing identifies forums where your company should be active, getting you in front of prospects, strategic partners, and current clients and positioning your company/brand as a leader in its market.

Viral marketing is based on natural behavior, uses preexisting social networks, and produces increased brand awareness through self-replicating processes similar to the spread of a virus.

Social Media Marketing can be a powerful branding vehicle when its part of a comprehensive marketing strategy. It serves as a valuable tool to link prospects to your website, where they can start a conversation with you.

Paid media is any form of media that a brand pays to utilize. Paid media content is created and controlled by the brand, but it appears on channels the brand doesn't own or control. 

Paid media includes TV ads, print advertising, sponsorships, and other types of media. In digital marketing, paid media includes pay-per-click (PPC) ads, paid social media ads, and search engine marketing (SEM)

Creating a strong email marketing strategy helps you reach and connect with your target audience in a personalized way and increase sales at an affordable cost. Just as other platforms and media have changed, email marketing tools give your business the ability to reach customers easier than ever.

Email marketing can include newsletters with updates on the company, or promotions of sales and exclusive deals for subscribers. 

Co-branding is a strategic marketing and advertising partnership between two brands wherein the success of one brand brings success to its partner brand. Co-branding can be an effective way to build business, boost awareness, and break into new markets. 

Affinity marketing is a concept that consists of a partnership between a company and an organization that gathers persons sharing the same interests to bring a greater consumer base to their service, product or opinion. 

Cause marketing is the marketing of a for-profit product or business which benefits a nonprofit charity or supports a social cause in some way. More than just a "campaign", 97% of marketing executives believe cause marketing is a valid business strategy.

Earned media (or “free media”) is marketing publicity that’s created through efforts other than paid advertising. It can take a variety of forms — a social media testimonial, word of mouth, a television or radio mention, a newspaper article or editorial — but one thing is constant: earned media is unsolicited and can only be gained organically. It cannot be bought or owned like traditional advertising.

Earned media is the result of the public and the press voluntarily sharing your content and talking about your brand without prompting or payment. Customer reviews are great examples of this, as well as social media mentions. SEO rankings may also fall under the definition of earned media.