Fractional CMO Services
A Fractional CMO assists with customer acquisition, sales development and company growth. Your company can have executive experience without the full-time cost.
- Defining Marketing Strategy
- Translating the strategy into action & results
- Managing, growing, and mentoring the company’s marketing team
- Driving sales growth
Fractional Chief Marketing Officer Service (Fractional CMO)
Our Fractional CMO service allows us to work with your company, bringing the knowledge and experience you need to go from a mediocre approach, to one that is engaged and aligned with the goals of your company. We offer a strategic approach to organizing and directing your marketing efforts, as you need it. Whether you are looking for interim guidance or longer-term assistance, we can help.
If you’re evaluating whether a fractional CMO is right for your business, one of your first questions will likely be: how much does a fractional CMO cost? Getting a clear answer to this question can be tricky because there are a variety of fractional CMO models that offer different levels of engagement, expertise, and pricing structures.
In an economy where we share rides (Uber), share housing (AirBNB) and share tasks (TaskRabbit), is it a stretch to think of sharing an executive to provide marketing, financial or business development?
Growing businesses need executive marketing leadership to help them make a marketing strategy that provides revenue results. But not all businesses need a full-time, permanent executive role.
A Fractional CMO provides the leadership your business needs, on a part-time, flexible basis. We will help you move forward with confidence to achieve revenue results.
Sit back and relax, we got you covered
Our team is able to take care of the end to end process for you, so you can sit back and focus on the things that really matter to your business.
A good starting point for understanding the cost of a fractional CMO is with an average hourly rate. Through our experience working with many experienced executive-level marketers, we’ve found that the average hourly rate of a fractional CMO is typically between $200-375 an hour. Some fractional CMO providers charge by the hour and others work on a retainer for a dedicated number of hours per week/month.
Most fractional CMO services provide cost savings as their most significant value proposition. In many ways, this makes sense. A full-time chief marketing officer is expensive; their average annual total compensation, including base salary and cash bonuses, nears $300,000. And the actual cost is typically much higher once you factor in recruitment costs, benefits, and stock options or equity.
Not all fractional CMO models are created equal, so different models require different value assessments.
Most fractional CMOs provide strategic guidance. They provide guidance, advice, and maybe even some coaching to revenue and marketing team members. Fractional CMOs are much less expensive than a full-time CMO hire and can offer considerable wisdom to small businesses.
Fractional CMOs should also drive quicker impact and be less risky than a full-time hire.
Part of the value equation of a fractional CMO is factoring in how quickly the executive can make a notable difference to your business. A full-time hire requires considerable expense to onboard and get them up to speed.
The Fractional Model
In an economy where we share rides (Uber), share housing (AirBNB) and share tasks (TaskRabbit), is it a stretch to think of sharing an executive to provide marketing services?
The value of a Fractional CMO
Fractional CMOs work part-time and offer full accountability for all things marketing: people, programs, and resources. As accountable leaders in your organization, our fractional CMOs connect the business strategy to the marketing strategy and put the pieces in place to execute it effectively.
- Marketers: We do the heavy lifting of vetting, hiring, and equipping our fractional CMOs so that you don’t have to. Each Fractional CMO is a seasoned executive marketer. We also offer all of our clients a right-fit CMO guarantee.
- Methodology: We implement a proven process, habit-forming system, and agile structure. Using our methodology, we can align, trigger, and see results quickly.
- Mindshare: Our fractional CMOs bring relevant and modern marketing strategies to their work, and a high-curated network of independent and agency experts who provide flexible, scalable, and hyper-focused marketing execution.
Finding the right marketing leadership solution for your business
There are a lot of ways for your businesses to access marketing talent. You could hire a full-time leader., contract with an independent consultant, engage a recruiter or hire an interim CMO. No matter which path you choose, it’s important to understand the differences so you can determine which path aligns best to your goals.
Do You Need a Fractional CMO?
Did you know that Fractional CMOs are a "fraction of the cost"? Executive strategy for customer acquisition, sales development and company growth. Your company can have C-level executive experience without the full-time cost.